Art Guidelines

Offset Printing

Offset Printing

Art Guidelines
Business Cards, Postcards, Brochures, Flyers, Promo Items

Quick Notes:
File Types: PSD, AI, PDF, EPS, TIF, INDD,
File Format: Vector based when possible
Color Format: CMYK
Resolution: Min 300DPI at 100% full size
Linked Files: Make sure to include if linked
Bleed: Standard 1/8”

We strive to produce the highest quality largeformat
printing in the industry. Large-format digital
output has its unique requirements to achieve optimum
results. SignCraft Solutions has many years
of experience in digital imaging. We have provided
these guidelines to help you get the highest quality
results without incurring additional costs or unnecessary


Artwork can be submitted electronically via our
website (, using our
“send a file” link) or via email. We also accept
hard copies on CDs, DVDs, or USB flash drives if
you prefer to stop by the office. *Note: Generally
the limit for emailing files is about 10MB, larger
files can be sent using the website.

File Preparation

Submitted files should be professionally created
at full size (if possible) in Adobe Photoshop,
Adobe Illustrator or Adobe InDesign. Then saved
as either native files (PSD, AI, INDD, extensions,
respectively), or PDF, EPS, TIF. Vector artwork is
preferred and sometimes required for some projects/
logos. PDF files must be saved at the correct
scale and resolution with bleeds and NO crop
marks added. (Please call SCS with questions on
file setup). Some files created in other applications
may be acceptable, but may be subject to
additional preparation charges. Artwork that exceeds
the pasteboard dimensions in Illustrator or
other program may be scaled down, but please
indicate the scale (50%, 25%, 10%, 1”= 1’, etc.).
Any document containing text should have all text
elements converted to outlines, or paths; doing so
will avoid font conflicts–a major source of delay for
many jobs. Remember to save a copy for yourself
without converted text just in case last-minute
edits are necessary. If you have imported art elements
that are linked and not embedded, remember
to either embed them or include the linked file.
Supply all full-color files in CMYK color space. Any
artwork or imagery that extends to the edges of
the finished piece will require bleed. Bleed size will
vary depending on application. Standard bleed for
most products is 1/8”, which should work for most

Image Resolution

Image resolution can vary some depending on the
product. A “general” rule is to have a minimum of
300 dpi at final output size. Of course, the more
resolution you have the better your final output
will look. Contact us if you have image resolution
requirement questions.

General Info

Not all Pantone (PMS) colors can be reproduced exactly.
If a close color match is critical, a color proof
is recommended, especially for corporate branding
colors. Colors that are designed to match a Pantone
color should be specified in the file as that
Pantone color and set to spot. An additional color
matching fee may apply.

Vector graphics vs. Bitmap graphics

Digital images can usually be divided into two
distinct categories. They are either bitmap files or
vector graphics.
• Bitmap or raster files are generally digital pictures
or scanned images. Bitmapped files are a collection of
dots called pixels. When enlarged too much, they can
look jagged, fuzzy, or grainy. File sizes can also be large.
• Drawings made in applications like Adobe Illustrator
are saved as vector graphics. Vector graphics are made
up of points and lines, using mathematical description to
make shapes. When enlarged you lose NO clarity.